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Posted 20 hours ago

Sony Alpha 7 IV | Full-Frame Mirrorless Camera ( 33MP, Real-time autofocus, 10 fps, 4K60p, Vari-angle touch screen, Large capacity Z battery ), Black

£1£2Clearance
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About this deal

The Alpha 7 IV features a high-resolution 33MP EXMOR R CMOS back-illuminated sensor and a BIONZ XR™ imaging processing engine (the same as the Sony a1), a fully articulating vari-angle LCD touchscreen and real-time autofocus in both photo and video, the Sony a7 IV is the ultimate hybrid mirrorless camera for creators and professionals. However, it can only do so in the lossy compressed format if you want to shoot Raw, and drops to 12-bit mode, further reducing dynamic range. On paper, at least, it doesn't go far beyond the Canon, though, so it'll be interesting to see how they compare in real-world use. As a result, the S1 looks almost unchanged at ISO 100 +6EV and ISO 800 +3EV, whereas the Sonys look MUCH better at the latter. A lightweight, high-rigidity magnesium alloy used for the camera's top cover, front cover, and internal frame provides excellent durability.

The vari-angle mechanism allows flexible positioning and framing for handheld shots, gimbal-mounted or documentary-style self-shooting, or very low ground-level shots. The downside of this added flexibility is that you need to engage HEIF capture before you can engage the Hybrid Log Gamma (HLG) color/gamma mode, rather than having both settings change to match one another. Sony says the camera's buffer depth allows over 800 Raw+JPEG images (or over 1000 JPEGs), but this is in the uncompressed Raw format, which again shoots at around 6 fps. The Sony a7 IV is the new all-around full-frame mirrorless camera pushes beyond basic, which is perfect for both content creators and professionals who want to shoot strong stills and 4K video.I prefer a bright screen and all day shooting over either dim crisper screen or crisper screen and fewer shots per charge. Equipped with the latest Real-time Tracking and Eye AF technology (human/animal/bird) for effortless tracking of your subject while shooting photos or recording videos.

In addition, Sony has developed 40+ native full-frame lenses that offer a plethora of creative options, all of which provide exceptional image quality and professional-level performance. I want to start with where I think this camera excels and why it was worth the upgrade from the a7 III. One of the slots supports high-performance CFexpress Type A cards, and both slots support UHS-I and UHS-II SDXC/SDHC cards. At any rate, I think the A7iv offers a nice set of tradeoffs that places APS-C on more of an even playing field with FF.Furthermore, this can be assigned to custom buttons, allowing you to quickly toggle between options whilst mid-shoot. It has a reduced flange radius and shortened flange focal distance of 18mm compared to earlier Sony cameras that used 44.

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